Last Updated on:

April 16, 2021

How to Start an Online Store Using Woocommerce | Small Business Ideas

Starting your own online business is a great way to make money doing what you enjoy. There are a lot of options out there, but after working with many online store owners over the years.

We have found that opening an online store using WordPress and Woocommerce is one of the best ways because it is easy to set up, affordable, and allows you to run your business from anywhere. 

Online_Shoping_13

So you have small business ideas to run a web store, but you don’t know how to turn that idea into a reality? It’s not as hard as you might think.

In this articles, We’re going to show you how to start an online store using WordPress and Woocommerce.

What is Woocommerce?

WooCommerce is one of the most popular eCommerce plugins out there, allowing you to create an online store that is easy to customize, functional, and set up with a lot of flexibility.

Woocommerce 223

Woocommerce includes features such as a payment processing system, shipping, inventory management, online store integration, and more. Woocommerce is designed to be easy to use and run by any business owner. 

It is also completely free and open-source software. If you’re interested in starting an online store, then you’ll want to check out the Storefront Themes below. 

Creating an online store Using Woocommerce

Woocommerce is easier to use and will save you time creating a custom page. 

storefront

Woocomerce storefront allows you to create all of the pages in your store. There is no coding or advanced skills required to get started.

Before you dive in to create your store's pages, you first need to create a Brand to your sores.

Canva

You can do with Canva to design name and logo:

  • the name of your store
  • a logo
  • Creating a tagline or motto 
  • the colors that represent your brand

You can choose a theme and design your homepage template that will be pre-configured for your store, which makes it easy to customize. This will save you a lot of time and energy in the future.

First, You will need to set up a WordPress to a hosting services before you can do this. 

Choosing a hosting service

When you’re starting your own website, you are going to need a web host. That’s the service that hosts your website, stores your website on their servers, and generally makes it easy for people to find and access your website. 

young-network-engineer-working-server-room

There are many different types of web hosts out there, including:

  • Dedicated hosting
  • Shared hosting
  • VPS
  • Managed wordpress hosting

You can use a managed WordPress hosting like WP Engine to host your site. To keep it simple, you can start with using the web hosting service such as Dreamhost.

This is the lowest-cost web hosting service on the market, and because it is so affordable, you don’t have to worry about it taking too much of your limited resources.

Getting Started with WordPress

We have set up shop using WordPress for our client’s numerous online store for several years now. 

Wavy_Bus

To set up your site with WordPress, there is really only one thing you have to do: set up an account and purchase the tools necessary to do business. That’s it!. 

Follow these steps:

  1. Choosing a hosting service: Dreamhost or Bluehost
  2. Get your free domain name 
  3. Install WordPress with One-click installation
  4. Create a blank website (no content) 
  5. Download the WooCommerce Plugin (for selling on the web)

Once you have a website created, you can have your plugin installed to provide extra security.

Here are a few of our essential free plugins.

Creating your first Order

To start with, you’ll need to choose a theme and design your homepage so that you can get to work. 

free storefront theme

Using a free theme isn't a bad idea, but to be brand-specific, you might want to customize it instead. 

Many theme will include basic design elements such as menus, fonts and colors that can be tweaked by the storeowner. But getting started with customized designs is only one small step in the right direction.

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As a thrive Architect user, I would recommend using Thrive theme that is very optimized and built for conversions.

Best of all, the 327 landing page templates are easily edit and customize to fit my web design needs.  

You can easily customize your website's theme to make it unique and simple to navigate. Basically, you can get started for just $19.00 per month.

Next, click on "products" to upload your first product details and photo.

product page

You should be able to click on the ‘Add New’ button, next to the ‘import’ button.

And you will then be taken to your product page, which will require you to input some details about your product including your name and description.

Choose the payment gateway

Chose the payment gateway that will help ensure the security of your business and speed up the payment process.

credit card terminal

Where do you take payments from your customers? Most businesses that sell online accept payments via major credit cards, PayPal, bank transfers (BACS), checks, and cash on delivery.

Flexible payment solutions are a must-have for businesses that carry anything from high-end fashion to everyday essentials.

payment gateway

No matter what type is used by you or your customers, use one of the three popular payment gateways such as :

  • PayPal
  • Stripe
  • Amazon Pay
  • Apple Pay

Accepting payments online has become an incredibly important element of e-commerce. Unfortunately, consumers aren't always pleased when making a purchase online — they may experience difficulties with their payment or shopping cart abandonment.

Check the List of payment gateways that are compatible with WooCommerce.

A quick guide to shipping

When a customer buys something, it is the responsibility of the seller to fulfill that purchase. The sooner a product is delivered to the customer, the happier they will be.

delivery services

As your store grows it’s important to have a plan for shipping your products. You don’t want to get into the shipping and logistics business! 

If you’re a retailer you can use third-party shipping services such as FedEx, USPS, and UPS.

shipping tracking

Remember to use the following plugin for delivering an excellent customer experience:

Shipment Tracking: Easy way for the customer to track their shipment

Returns and Warranty Requests: Manage returns and exchanges

Print Invoices & Packing lists: Easily print and view invoices

Shipping and taxes

If you are shipping internationally, there are many WordPress and Woocommerce plugins that you can download and use for these reasons.

you will have an “Order” page on your site where your customers can place orders

order page

The page will show the number of items you have available to sell, as well as any additional discounts and promotional offers that you have available. 

checkout page

The page will also show how much shipping will be charged and how much is needed for taxes

You’ll need to add a message to your order page for shipping and tax, and your tax rates will change if you are shipping to Canada, the US, or other countries that have different tax rates.

how to promote your business?

We’ll talk about how you can use advertising to reach out to potential customers with a clear message. And how to make sure you haven’t missed out on the free offer. 

marketing

Marketing is the process of getting the attention and securing a sale to people from your company, products, or a line of business. To convince someone to make a purchase, you’ve pitched a very clear and convincing story to them.

The product must be useful, look appealing, and be unmistakably superior to all other choices — otherwise, people won’t care

young-girl-crossing-index-fingers-gesturing-no-sign-knitwear-looking-serious-front-view

Marketing campaigns can be considered a soft-power weapon used to build trust and influence in the marketplace.

To do a good job on your advertising efforts, you need to understand the power psychology has over your audience

These are the four branches of psychology that influence a human's decision-making. Consider these four aspects in marketing strategy:

  1. Affect
  2. Attention
  3. Categorization
  4. Weight

keyword for SEO in google

Now that you have a good idea for an online store, the first thing to do is come up with a name and a tagline that will help you generate leads

google keyword planner

We recommend starting your search with the Google Keyword Planner to find a term or Keyword that people are searching for.

keyword planner screenshot

For example, if you are selling exercise equipment you can search for the phrase “best exercise equipment”. If you search using that phrase, you will find a ton of results that will help you refine your search. 

You could add “best book” to your tagline, if you are selling a book.

best equipment seo printscreen

Remember that you will want to use the term in your product’s title. You can also consider adding a keyword to your tagline as well to help your search rankings

I'm using RankMath Pro to increase my SEO score by increasing domain authority and improving my keyword rankings

rankmath

Improved SEO can help get free traffic directly from Google, you increase the visibility of your site, and the number of visitors you receive from Google. which will increase both sales and brand awareness.

Promote Your Business on Social Media

The best way to promote your business on social media is to post content that’s helpful for your followers

social media marketing

Every time you post a new article, update, photo, video, or just a status update, make sure it’s something that will benefit your followers. Don’t post things just for the sake of it.

It’s a great way to connect with people and get ideas for your own business or brand.

branding

However, if you look merely at the features of platforms such as Facebook, Instagram, YouTube, or TikTok, you may get overwhelmed in attempting to use them to the fullest potential.

When to use paid social media advertising?

Paid social media advertising is a great way to go if you can afford the time and resources to invest in it.

There are several different types of paid social media advertising, including:

This is where paid social advertising comes in. There is a certain group of people who markets a product and makes money when someone interacts with an ad

Paid social media advertising is a great way to get your business noticed

girl paid ads

When you advertise on social media, you can target certain groups of people that you might not be able to reach with organic content, and you can find out more about them, see what they’re interested in and what they care about

Sometimes though, there are companies that are looking for people’s opinions. They might be looking for free feedback and help. It isn’t inherently wrong to ask for feedback.

How much does it cost to build a online store website?

While the cost of building an e-commerce site depends on a number of variables — including the size, complexity, and purpose of the website — there are several platforms that can help businesses launch their online stores at competitive prices.

The cost to build an e-commerce website varies significantly depending on several factors:

Category

Woo

Commerce

Shopify

Big

Commerce

Hosting

$9.99 / mo

$79 / mo

$71.95 / mo

Domain name

$14.99 / year

$14.99 / year

$14.99 / year

Payment processing

2.9% + $0.30

2.9% + 30¢ + 2%

2.9% + $0.30 

Store theme

$30 onwards

$59 onwards

$160 onwards

DreamHost

If you want reliable hosting services to host on WordPress, you can sign up through Dreamhost or Bluehost for $3.95 per month with a free domain name and SSL certificate.

Conclusion

So there you have it. If you’ve just started on your journey and are just getting started with running your own online store we recommend creating dropshipping store so you can use many of the features we’re going to show you. 

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Finally, if you want more support with your WordPress and Woocommerce online store we recommend using Fiverr Learn because Fiverr have some of the most experienced freelancer on the planet who can help you out with almost any problem. 

Essential Skills

Fiverr Course

Social Media Marketing

Facebook Advertising

Write a blog posts

Content Marketing

Copywriting

Search Engine Optimization( SEO)

If you liked the post and think it will help you in your business, please share it with your friends and followers on social media platforms. 

If you have any questions, feel free to comment below. Best of luck on your adventure!

About the author 

Income Junctions

Business Idea & Investing for Solopreneur Income Junctions helps you to find ways to make money online, get inspiration and advice to starting a business on your own, and investing tips for solopreneur.

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