Last Updated on:

June 24, 2021

Moosend Review

I take a look at a leading email marketing service provider in this in-depth Moosend review and dig down into its pros and cons.

If you’re not sure whether Moosend is right for you, keep reading.


Moosend is an easy and useful email marketing service. Its intuitive, user-friendly interface allows you to create impressive email campaigns, monitor your results on a real-time basis, and segment your contacts with ease.

Key  Features:

  • Cheapest in the Market
  • Advanced Automation workflow builder
  • Beautiful & easy to make template
  • AI product recommendation tool
  • Powerful Reporting & Analytics Tool





Ease of Use


Possibly you're here, because you are wonder:

  • What is Moosend ?
  • Does it have all the features I need for my email marketing ?
  • How does Moosend work?
  • What’s the pricing like?
  • How does it compare with other leading email marketing service provider like Convertkit and Pabbly ?
  • Is Moosend easy to use?

For Online businesses, email is one of the most powerful and cost-effective marketing channels. To improve your e-mail campaigns' effectiveness, you need to send from a reliable email marketing software.

And Moosend is a smart solution for e-commerce companies that want to build relationships with their customers and grow their business.

Let’s dive right in with a basic overview of the product.

What is Moosend?

Moosend is an email marketing service provider that offers high-quality services to its clients. 

moosend overview

The best thing about using a service like Moosend is that you'll be able to deliver emails in a CTA-oriented and responsive manner, which will ultimately lead to more conversions. 

  • Advanced List Segmentation
  • Powerful Real-time Analytics
  • Ecommerce AI
  • Pre-built Automation Workflow Templates
  • Automate Your CRM Workflows
  • Create Beautiful Landing Pages
  • Custom Opt-in Forms
  • Highly engaging, responsive newsletters

Easily integrate Moosend with 100+ e-commerce platform, website or CRM without any HTML knowledge


Moosend pricing

There are two pricing for email marketing plans: You can expect to pay 'free' or '$8' a month for the 'Free’ and 'Pro' plans(1,000 subscribers).


$ 0


  • Email Campaigns
  • Sign-up & Subscription Forms
  • AI-Engine Product Recommendations
  • Pre-built Automation Templates
  • Real-Time Reporting & Analytics
  • A/B Testing
  • Opens & Clicks, Product Views, Carts & Purchases Tracking

$ 8


  • Transactional Emails
  • Create Landing Pages
  • Phone Support
  • Add 5 Team Members
  • + Free Features

Custom Plan

  • Custom Reporting & Analytics
  • Account Manager
  • Max 15 team members
  • Priority Support & Premium Campaign Performance
  • + Free & Pro Features



Simple, fast and effective flexible move

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen



Simple, fast and effective flexible move

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen



Simple, fast and effective flexible move

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Consultance

Key differences between plans

All the Moosend plans cover the email marketing basics you might expect — core features include:

  • Email Marketing - Create highly engaging, responsive newsletters
  • Marketing Automations- Offer unique customer journeys with relevant emails
  • Reporting & Analytics - Gaining complete insights of your campaigns
  • Creating any type of online form
  • Ecommerce AI- Generate new leads and provide an enhanced customer experience with the power of data
Moosend Email marketing

There are a number of differences between the  'free’ and 'Pro' plans are below:

Not available at ‘Free’ plans

  • Create Landing Pages
  • Send Transactional Emails
  • SMTP Server 
  • Phone Support from Customer services

All of these features I will examine in greater detail as I move through the analysis.


How does Moosend pricing compare to that of its competitors?

Moosend offers a number of affordable plans that give you the tools, you need to fulfill all of their software project needs.

Whether you want to create landing pages, conduct A/B testing, or develop automated marketing campaigns, there's a plan for you.


In comparison with the common "recommended plans". Compared to $29 per month on convertkit and $10 per month on MailerLite.


You can get all the marketing tools at just $8/month and include all the features of Moosend: Email Campaigns, Landing Pages, Sign-up & Subscription Forms, Custom-Coded Templates.

The bottom line is, in the pricing department, Moosend is pretty competitive.

But what about features?

How does Moosend work?

By providing easy-to-use features at more competitive rates than its competitors, Custom-coded templates and built-in email marketing platforms offer a wide variety of options for the manager looking to build a successful company.

Moosend Key features

Compared to other email marketing services, one of the most robust feature sets available are:

1. Recover sales on autopilot

It takes more than catchy product descriptions to win over customers. In fact, it takes a personalized and targeted way of communication.

Customer satisfaction is the ultimate goal of every e-commerce business owner, and it's what will help you win loyal customers and devoted fans. 

You can use Moosend powerful toolkit to help you gain more sales, email automation helps you to send:

Product Recommendations 

Send personalized and targeted campaigns that encourage users to return to your site and make another purchase.


Message recipients based on their behaviour on your site, so whether they’re browsing a specific product or running low on inventory, you can reach out to them directly and close the deal.

Cart Abandonment

The algorithm is well-tuned to detecting shopping carts that weren't completed, so that you can target those customers with automated cart recovery emails.


Send relevant cart abandonment email to recover sales.

Product Recommendations Email

AI product recommendation tool analyzes your data and comes up with products your customers will love.

This can help your e-commerce store build deeper relationships with your target audience by providing them relevant content and offers based on where they are in the path-to-purchase.

Lookalike Customer




Notify Restock time


2. Send Emails That Click!

In order to achieve the perfect email, you need a robust set of content and design tools.


You can create a project from scratch, or choose from over 40 responsive templates to send beautiful, branded newsletters email.

At the same time, use powerful analytics that tracking:

  • Opens Rate
  • Click Rate
  • Social shares
  • Unsubscribes Rate

to build effective strategies and maximize engagement. 


Measuring engagement with A/B testing

Increase more engagement by monitor the overall performance of your email lists, and create campaigns that matter to your audience.

3. Marketing Campaigns on Autopilot

Use the marketing automation workflows with the help of drag & drop builder to get better visual ideal on your marketing campaigns. 

automations 1

Just click and let the good sales roll. using Autopilot to send email using automation workflows such as:

Send welcome email

Send welcome Email

Send VIP Offer

send vip offer

Just set up one of the ready-made highest converting automation workflow from the read make 30 recipes.

4. Easy-to-use Drag & Drop Editor

Landing Page

Use drag & drop editor to Move, crop, resize, group, add and change anything you want.

And Save time with the 40 fully customizable template to create beautiful landing pages in just a few minutes.  

template library
template library 3

Surprisingly the landing page builder is looking professional and stylish pre-designed. It come with Content delivery network (CDN) that increase the page speed to prevent Sluggish page.

You get mobile responsive view page that are aim to turn your traffic into customers with: 

  • Free SSL certificate
  • Countdown timer
  • Built-in Forms
  • Install Tracking Pixel-Facebook & Google Analytics
  • GDPR Compatible
  • Anti-bot Protection
  • Add any tools or widgets via Custom Javascript Options
Embedded Forms

Grow your email list and capture New Leads by adding a subscription form.


Decide what, when and where your visitor sees by setting your own visibility options.


Customizing everything, with advanced styling options to match your brand.

Grab your visitor's attention once they are committed to reading with 5 different type of subscription form such as:

  • Floating Bar
  • Floating Box
  • Full Page Form
  • Inline Form
  • Pop-up Form

5. Customer relationship management (CRM) Tool

Moosend lets you effortlessly engage with your existing and potential customers. You can create, send, track, and analyze all of your marketing campaigns using it — from one central location. 

Moosend CRM

It's easy to use, with a clean dashboard that gives you a bird's eye view of all of your marketing efforts. 

Segment Your Subscribers

Categorizing your subscribers based on opens rate to decide who is your true audience.   

you can then late promote product with higher click-through rates and higher conversion rates. 

Automated Your CRM Workflows

Spend less time on backend process by setting up triggers and actions for every new subscriber in the email list.


You can smoothest the sales process with advanced automation. 

Personalize Your Content

Dividing your subscribers based on complex segments like past purchases times they viewed your products.

And surprise them with the most relevant newsletters of their inbox.

Every little detail of your subscribers’ actions in your criteria and make the best targeted campaigns of the market.


6. Powerful Reporting & Analytics tool 

Moosend analytics tool is a comprehensive, precise and easy-to-manage reports tool that measures your efforts in detail. one tab page for all your subscriber details .


Monitor the overall performance of your email lists, and create campaigns that matter to your audience with the help of real subscriber data.

You get an easy overview of your campaigns’ progress. 

  • Track unique 
  • total open rates
  • Click-through rates
  • Bounce rates
  • Forwards 
  • Unsubscribes 
  • Customers’ location
  • Users’ Devices
  • Report Sharing ( password protected)
  • Click heatmap analysis

Moosend review: summary

Pros and cons of Moosend  

Below you’ll find my overall summary of the pros and cons of using Moosend


  • Cheapest in the Market
  • Advanced Automation workflow builder
  • Great starter plan
  • Beautiful & easy to make template
  • AI product recommendation tool
  • Powerful Reporting & Analytics Tool


  • Only provide Basic Sign-up forms
  • Need more integrations with popular apps
  • Simple User interface design 


Moosend’s all- In Email Marketing Services that helps you win back loss customers and recover sales. With the power to send out timely and relevant newsletters using marketing automation. A key factor in generating more sales by ensuring customer satisfaction and encouraging buyer loyalty through its powerful product recommendation tool.


Grow Your Audience Now

Simplify your marketing tasks and reach your goals at the push of a button. 

About the author 

Income Junctions

Business Idea & Investing for Solopreneur Income Junctions helps you to find ways to make money online, get inspiration and advice to starting a business on your own, and investing tips for solopreneur.

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